Last Updated: March 14th, 2022

Tomorrow Ideas, Inc. (an Ethos Company), its subsidiaries and affiliates (collectively, “Tomorrow” or “we” or “us”) provide services that permit you to (a) create, prepare and execute documents such as a last will and testament, a revocable living trust, power of attorney, advance directive, and medical consent (b) list assets in your trust schedule of assets, if you have opted to create a trust, (c) purchase term life insurance policies, using Tomorrow’s licensed insurance professionals and (d) organize your financial information in one place to allow you to make estate planning and insurance decisions and other similar decisions (collectively, the “Services”). This Privacy Policy describes how Tomorrow collects, uses, stores, and protects information from users of the Services and applies to information we collect when you use our websites, mobile applications and other online products and services or when you otherwise interact with us. We may periodically post changes to this Privacy Policy on this page by revising the date at the top of this Privacy Policy. We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.

Categories of Information Collected

Information You Provide Us
We collect information you provide to us, such as when you register for an account, fill out information to complete a document, purchase insurance, link an external account to the Services, sign up to receive our email updates, fill out a form, complete a survey, receive customer service or when you otherwise communicate with us. This information includes, but is not limited to:

Your own personal data such as your name, mobile phone number, email address, photograph, zip code, username, password, and government-issued identification numbers and other information you provide to us about your health or life status, such as health conditions or treatments, whether you are tobacco user, whether you have ever been pregnant and other similar information.
Financial data such as information about your assets and debts including bank account information, credit card information, outstanding mortgage balance and other financial information, information about and photographs of property or valuables you wish to bequeath through your will or your trust.
Contact information about any person or entity you add to the Services in connection with your estate planning documents or financial transactions (each, a “Contact”), including their name, date of birth, state of residency, United States residency status, designated role (e.g. beneficiary, trustee, attorney-in-fact, etc.), relationship to you, photograph, email address, and phone number.
Any feedback or suggestions you provide to us about our Services.
Any other information you provide to us or authorize us to access or collect from a third party.
Information We Collect Automatically from our Services
When you use our Services, we collect information about you as follows:

Transaction Information. We collect transaction details related to your use of our Services, including the type of documents prepared, type of insurance purchased, amount of your policy, other products or services purchased, and other related transaction details.
Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, browser version, unique device identifiers, and mobile network information.
Location Information: With your permission, we collect precise location from your mobile device in connection with your use of our mobile app.
Information Collected by Tracking Technologies: We may use various technologies to collect information in connection with your use of our Services. The technologies we use include the following:
Mobile device identifiers, which are used in mobile applications and perform functions similar to cookies and pixel tags; and
Cookies, which are small files that are sent to your computer or mobile device when you visit a website. Cookies allow our Services to recognize your browser or device and track your usage each time you visit. You can usually decline or remove cookies through your browser or device, but doing so may interfere with your use of Services; and
Local storage, which stores data locally in your browser, including user preferences; and
Pixel tags, which are small blocks of code often used in connection with cookies. Pixel tags (or web beacons) may be placed on our websites and emails, and allow us to track website usage, including to determine when emails have been opened and acted upon.
Information From Other Sources
We collect information from other companies and associate that with the information we collect about you. For example, in connection with your creation of an account, we may collect information about you from identity verification services. Furthermore, if you link any of your third party accounts e.g. your social media accounts or financial accounts to the Services, we may collect information from the providers of those accounts, including your contact list, social media profile information, social media feed information, interest rates, account balances, and transaction history. If you add any information about real estate you own to the Services, we will automatically look up and provide you the value of your real estate as reflected by certain third party real estate valuation services.


Tomorrow takes reasonable measures designed to protect the information we collect from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. In particular, we implement reasonable security practices and procedures designed to protect the confidentiality and security of this information in accordance with, and prohibit disclosure other than as permitted by, this Privacy Policy. We also use reasonable measures designed to limit access to the information we collect about you to employees and agents that have a business reason to know such information.

Transfer of Information to the U.S. and Other Countries

Tomorrow is based in the United States and the information we collect is governed by U.S. law. By accessing or using our Services or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries, where you may not have the same rights as you do under local law.

Our use of Personal Information

As part of our Services, we use your personal information to provide you with personalized offerings for products and services that we believe you may be interested in. For example, we may use information you provide to us about your financial situation to recommend third party products and services that may help you consolidate debt, purchase a house, save for retirement, or achieve other financial goals by delivering you targeted content and promotional offers through the Services or by email. Additionally, we may use the information we collect to:

Provide, maintain, and improve the Services;
Assist you in purchasing financial products including insurance policies;
Assist you in preparing, completing and executing your estate planning documents;
Assist your executor and trustee in carrying out your wishes as specified in your will and trust, upon your death;
Assist you with your personal financial planning;
Resolve disputes, troubleshoot problems, and provide customer service;
Prevent and investigate violations of our terms and conditions and protect the rights and property of Tomorrow and others;
Measure, analyze and monitor trends, activities, and usage of the Services;
Verify your identity; and
Carry out any other purpose described to you at the time the information was collected.
Sharing of Personal Information

We may also disclose any information we collect with affiliated and non-affiliated third parties as follows:

(1) With service providers that perform services on our behalf, including identity verification services, fraud prevention services, and email marketing services;

(2) To the extent required to complete your purchases of services or products through the Services (e.g. life insurance policies), we may share the personal information you provide to us with our third party partners that provide these services and products;

(3) To comply with a legal request or to protect our rights, including:

To comply with an applicable law or regulation, or in response to a request for information if we believe disclosure is in accordance with any applicable law, regulation, or legal process;
To protect against or prevent actual or potential fraud, unauthorized transactions, claims, or other liability;
To protect the rights, property, and safety of Tomorrow or others;
(4) In connection with a proposed or actual sale, merger, transfer, or exchange of all or a portion of Tomorrow’s assets to another company; and

(5) With your consent, including if we notify you that the information you provide will be shared in a particular manner and you provide such information.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Social Sharing Features

The Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Advertising and Analytics Services Provided by Others

We may allow others to provide analytics services and serve advertisements on our behalf. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of the Services and other websites and online services, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Tomorrow and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites or online services, and better understand your online activity. You may be able to opt out of having third parties use your web browsing information for behavioral advertising purposes, by visiting You may also be able to opt out of having third parties use information collected through apps for behavioral advertising purposes by visiting your mobile device operating system settings.

Your Choices

Account Information
You may access and update your account profile information by logging into your account via our Services. When you close your account or otherwise cease your relationship with us, we may retain certain information as required by law or for our legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time. Upon your death, your account and all personal information associated with your account will be suspended for 30 days, and after that period of time, we will delete your account and all personal information associated with your account, except to the extent we are required to retain this information by law.

Promotional Communications
You may opt out of receiving promotional communications from Tomorrow by following the instructions in those messages. Please note that if you opt out, we may still send you transactional or relationship messages, such as those about your account or our ongoing business relations.

Location Information
If you initially consent to the collection of precise location information by Tomorrow via our mobile app, you should be able to subsequently stop this collection through your device operating system settings or by removing our mobile app from your device. You understand and agree that disabling location information may limit the Services available to you.

Cookies and Local Storage
Most web browsers are set to accept cookies and local storage by default. If you prefer, you can usually choose to set your browser to remove browser cookies or clear local storage. Please note that if you choose to remove or reject these technologies, this could affect the availability and functionality of our Services.

Mobile Push Notifications/Alerts
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You should be able to stop receiving these messages by changing the notification settings on your mobile device.

Contact Information
We may also seek permission for the collection and syncing of contact information from your device per the permission system used by your mobile operating system. If you initially permit the collection of this information, iOS users can later disable it by changing the contacts settings on your mobile device.

Contact Us

If you have any questions about this Privacy Policy, please contact us at